is a professional photographer and passionate about all things photography related. Jane specialises in
Say cheese! Capturing the close partnership between a Yorkshire dairy farm and an award winning cheesemonger
I recently had the opportunity to photograph a wonderful cheesemongers in the heart of the Yorkshire Dales. The Courtyard Dairy
is a specialist cheese shop and cafe, selling thirty varieties of cheese from the UK and continental Europe.
|Kathy and Andy Swinscoe|
The owners, Kathy and Andy Swinscoe, are passionate about promoting and supporting the few remaining independent farmhouse cheese makers in Yorkshire.
They have formed a strong partnership with Tom and Clare Noblet of Whin Yeats Dairy Farm
, about ten miles away.
The photography brief was to convey the story of the two businesses and to promote their locally made farmhouse cheese.
We visited Whin Yeats Dairy Farm and were warmly welcomed by Tom and Clare and their four children. The working day on a dairy farm is hard, with 5am starts and no real time off, but the couple were very laid back and their children delighted in their 'giant playground'. They take part in daily chores like feeding the lambs and know the names of the many cattle.
|In the milking parlour|
|Life on the farm at Whin Yeats|
Tom and Clare produce two varieties of unpasteurised, pressed, cloth bound cheeses that are both sold at the Courtyard Dairy. Whin Yeats is one of just two farms in Yorkshire that produce farmhouse cheeses.
Andy and Kathy are very passionate about the cheeses they stock in their shop and use in their cafe and it's fair to say that cheese is their life.
People do business with people. Use your commercial portraits to make them want to do business with you.
Think of commercial portraits and the first thing that will probably pop into your head is a head and shoulders shot of someone in a suit against a plain background. This is a somewhat outmoded and clinical way of introducing yourself and your team to prospective clients.
Far better to have photographs that convey the culture of the business and personalities of you and your team. The images still project professionalism and expertise but, in addition, they start the process of building a relationship before the clients have even met you.
This is exactly why Clare and Bill approached me to take a series of pictures of them for their consulting business. They have a great working relationship and it didn't take much to get them to relax and enjoy the photo shoot. They both had a number of really awful jokes up their sleeves, hence the laughter.
Here are a few examples of the images they now have with which to entice new customers - a good mix of fun, working shots and some non-stuffy 'headshots.'
Many thanks to the beautiful Mere Court Hotel
, Knutsford Cheshire for providing the location.
If you'd like me to work with you on your lovely products or service, get in touch so that we can arrange to have a chat.